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Attribution

Every number traced back to a real order.

Kleerr does not take a platform report at face value. It keeps the sessions and click IDs browser pixels drop, follows them across visits, and joins them to completed orders, refunds and lifetime value — so you can inspect why a number is what it is.

Included in Kleerr
What you get

Multi-touch attribution that reconciles against your orders.

Multi-touch attribution is only as good as the touches it can see and the outcome it is measured against. Kleerr widens the first and grounds the second.

First-party capture

Keep the sessions and click IDs browser pixels drop, from landing page to checkout.

Session intelligence

Reclassify unassigned traffic, including AI and ChatGPT visits, instead of losing it to “direct.”

Full customer journeys

Trace every touch back to an order, with the original source preserved across visits.

Tied to Shopify orders

Join web and lifecycle activity to real orders, refunds, and LTV. Audit every platform claim against it.

The gap it closes

Most of what you call “Direct” is not direct.

iOS privacy, ad blockers and UTM stripping remove the evidence before any client-side tracker fires. The visit still happens, the order still lands, and the source is gone. Attribution then hands the credit to whatever came last.

Recovered, not guessed

Sessions are reconnected from first-party evidence, and the source that was already there is restored rather than modeled in.

Reported vs verified, side by side

See what each platform claimed next to what your orders support, and how far apart they are.

Refunds netted out

Returned revenue comes back out, so channel return is measured on what you kept.

Three different questions.

Attribution
What happened, traced to real orders.
Budget Allocation
What deserves attention next, ranked, with the evidence.
Advanced Measurement
What would have happened anyway, and what to expect if you change it.

Attribution tells you which orders came from where. MMM tells you what would have happened anyway. Different questions.

FAQ

Frequently asked questions

Is this multi-touch attribution?
Yes. Kleerr models every touch on the path to an order rather than crediting only the last click, and you can inspect the journey behind any order. The difference is what it is measured against: completed Shopify orders and refunds, not platform self-reported conversions.
How is this different from what Meta or Google already report?
Platforms optimize to their own models and count modeled conversions you cannot audit. They also cannot see each other. Kleerr is a third-party system grounded in your order data, so when the numbers diverge you can see exactly where and why.
Do I need to remove my existing pixels?
No. Kleerr runs alongside them. Platform pixels keep doing their optimization job; Kleerr gives you an independent read to check their claims against.
Does this replace MMM or incrementality testing?
No, and it is not meant to. Attribution explains the journeys it can observe. It cannot tell you what would have happened without the ad. That is what Advanced Measurement is for.

How Kleerr fits together.

Platform

One plan, priced by ad spend

  • KleerrFrom $299/mo

Services

One time and scoped

Services lead into or run alongside a platform plan.

Ready to see your own numbers?

Connect your accounts in about five minutes. We’ll analyze your last 30 days for free and show you what deserves attention next.

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