Know what marketing is really contributing. Know where to invest next.
Measure marketing’s incremental contribution, understand the true cost and return of your channels, and build a better plan for the next month, quarter or year.
From $500 one-time setup
Runs alongside your Kleerr plan.
What this is
Two ways to measure what attribution can’t see.
Someone sees an ad, thinks about it for two weeks, then searches your brand and buys. Someone hears a podcast on a run and orders that night on a laptop. Nothing links that marketing to that sale, so attribution hands the credit to whatever came last.
Marketing Mix Modeling
Looks at how spend and sales moved together across every channel over months, then estimates how much each one contributed.
Puts a number on the marketing you can’t track.
Incrementality testing
Pauses a channel or holds a group of people back from seeing it, then measures what happens to sales.
Proves a channel works before you scale it.
Attribution
Follows the clicks. Credits the ads and emails someone actually touched on the way to buying.
Reliable for what leaves a trace, blind to the rest.
Different questions need different evidence. Kleerr brings the evidence together.
The brief
The questions marketing should be able to answer.
How much growth did marketing actually create?
What return are we getting on our marketing investment?
Which channels create customers, pipeline or revenue most efficiently?
Where should the next marketing dollar go?
How should we change the mix next month or quarter?
How confident are we that the plan will hit our goals?
For B2B: Measure against the outcome your sales motion can actually support, from qualified demand and opportunities to pipeline and revenue.
For ecommerce: Measure against new customers, orders, revenue or contribution, depending on the decision.
Before any model
Not every dataset should have an MMM. We’ll tell you when yours shouldn’t.
Before building a model, Kleerr assesses whether your data can reliably answer the question you’re asking.
If it can
We build the measurement approach.
If it can’t
We identify what’s missing, what you can confidently measure today, and the experiments or data changes needed to get the answer.
The goal isn’t to give every customer an MMM. The goal is to give you an answer you can defend.
How it works
Three ways Kleerr answers them.
Marketing Mix Modeling
Understand what each marketing investment is contributing.
Measure incremental contribution across channels and connect investment to the business outcomes that matter.
See: Contribution, efficiency, cost per incremental outcome and how performance changes over time.
Incrementality Testing
Find out what actually caused the result.
Design controlled tests around spend, channels, audiences, creative or strategy, then measure the lift.
Prove: Whether the change created incremental growth, before you make a bigger bet.
Budget Allocation
Turn the evidence into the next plan.
Use MMM, experiments and your other marketing evidence to decide how investment should change.
Plan: The next month, quarter or year, with assumptions and confidence made explicit.
What you receive
Know the answer. Show your work.
- Marketing contribution
- How much of the business outcome marketing incrementally created.
- Channel performance
- Contribution, efficiency and cost per incremental customer, opportunity or sale.
- Budget plan
- Where investment should increase, decrease or be tested.
- Scenario forecasts
- What different investment levels could mean for the plan.
- Experiment plan
- What to test, where, for how long, and what result would be meaningful.
- Executive summary
- What marketing delivered, what changed, what you’re doing next, and how confident you are.
Output
What it tells you
Built for the QBR, CFO and board meeting.
Show what marketing contributed, what it cost, where you’re investing next, and the evidence behind the plan.
Who it’s for
Who Early Access is for.
- Marketing teams with meaningful paid investment
- Enough historical data to support measurement
- Multiple channels or meaningful variation in marketing activity
- A specific allocation or incrementality question they want answered
- Teams willing to run controlled experiments when appropriate
Agencies welcome
Agencies with suitable client accounts are welcome to apply on a client’s behalf.
Not designed for
Teams looking primarily for another attribution dashboard or reporting layer.
Pricing
Advanced marketing measurement shouldn’t require a six-figure engagement.
Advanced Measurement
Early AccessMarketing mix modeling and incrementality testing, built and validated against your data. For the questions attribution can’t answer.
- Measurement-fit assessment
- KPI and data design
- Initial marketing mix model
- Model validation and diagnostics
- Incrementality test strategy
- Calibration where supported
- Initial Budget Allocation recommendations
- Executive readout
We assess whether your data can support the question before recommending an engagement.
From $500, one time, to set up and tune your model. Includes your first review cycle.
Account Analysis finds the question. Advanced Measurement answers it properly.
Early Access is currently limited to accounts where the available data and marketing activity are suitable for the measurement being evaluated.
Ready to see your own numbers?
Connect your accounts in about five minutes. We’ll analyze your last 30 days for free and show you what deserves attention next.