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Conversion Tracking

Optimize against what actually happened.

Ad platforms bid on the signal you send them. Send them verified purchases, real revenue and lead quality from your own server, and the algorithm is working from your order book instead of a browser event that may never have fired.

Included in Kleerr
What you get

Verified signals, sent server-side.

The same reconciled customer data behind your reporting is what gets sent back to the platforms — not a separate, thinner copy of it.

Server-side signals

Send verified purchases, revenue, and lead quality to Meta, Google, TikTok, and Klaviyo.

Grounded in real orders

Events fire against completed orders, so the value you report is the value you kept.

Event-based flows

One model triggers suppression, retargeting, CRM updates, and email from the same event.

Native integrations

Connect Shopify and your ad and email stack without building a pipeline for each one.

Why it matters

A browser event is the weakest thing you can bid on.

Client-side pixels are blocked, cleared and truncated before they report. What survives is a partial, delayed picture — and that is what the algorithm learns from.

Fires regardless of the browser

Server-side events are not subject to ad blockers, tracking prevention, or a tab closed too early.

Values, not just counts

Report the actual order value and margin signal, so bidding weights a $400 order differently from a $40 one.

New-customer signal

Tell the platform which conversions were genuinely new customers, so it stops optimizing toward people you already had.

FAQ

Frequently asked questions

Is this the same as Meta’s Conversions API?
Kleerr sends to the Conversions API, and to the equivalent server-side endpoints for Google, TikTok and Klaviyo. The difference is what it sends: events reconciled against completed Shopify orders rather than a replay of the browser pixel.
Will this inflate my reported conversions?
Deduplication is handled with event IDs shared between the browser and server events, so a purchase captured both ways is counted once.
Does better signal actually change performance?
It changes what the algorithm is optimizing toward, which is the lever you control. What that is worth depends on your account, and we will not put a number on it we cannot show you in your own data.

How Kleerr fits together.

Platform

One plan, priced by ad spend

  • KleerrFrom $299/mo

Services lead into or run alongside a platform plan.

Ready to see your own numbers?

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