For B2B marketing & RevOps

Turn ad spend into pipeline that closes.

Kleerr recovers touchpoints your CRM drops, finds which campaigns bring quality leads and pipeline, and optimizes your paid media for you.

01Find
Direct
02Act
Qualified
03Prove
Closed-won

Marketing influence shown on every contact, account, and deal

Start with what worked

Know what your marketing already created.

Every deal carries the marketing that touched it, so the campaigns creating opportunities are visible before anyone asks.

Influence on every opportunity, not a touched flag
Campaigns that create pipeline, not just leads
No custom report to build first

Marketing-sourced pipeline and closed-won revenue overview

Prove it to leadership

Defend the budget with a number that holds up.

Marketing-sourced pipeline sits beside closed-won revenue, win rate, and sales cycle, and every figure traces to the deals behind it.

Marketing-sourced pipeline as a first-class metric
Win rate and cycle length against sales-sourced deals
Traceable to the opportunities behind it

Know the next move

Know which channel deserves the next dollar.

Kleerr forecasts pipeline from your own stage conversion rates, so the cheapest leads stop winning the budget argument by default.

Forecast from your rates, not industry benchmarks
See which channels produce opportunities that close
Drill from a channel to the deals it influenced

Signals

Flows

Route

Convert

Pricing page visit

Form started, not sent

Existing customer

Open opportunity

HubSpothas email

Salesforcein CRM

paid eligible

Exclude from adssuppressed

Qualified lead

Signals

Route

Convert

Change what your ads chase

Your ads chase form fills. Send them something better.

Make the conversion a real stage: qualified form, meeting booked, closed-won. The platform starts hunting the accounts that reach it.

Build the conversion on a CRM stage
Send it to Meta, Google, and LinkedIn
Seed from accounts that closed, suppress the rest

Kleerr segments

Closed-won accounts

Opportunities created

Existing customers

Unqualified leads

Ad audiences

LinkedInLookalike seed

GoogleCustomer Match

MetaCustom audience

Suppression audience

Then test it

Make the change, then see whether it worked.

Audiences built from CRM outcomes, events sent back to the platforms, and pipeline compared before and after the move.

Build lookalikes from your CRM, custom lists, and pixel-matched leads
Target more marketing qualified leads or closed-won revenue
Compare pipeline before and after the change

Recovered marketing journey reconciled against pipeline

Why the numbers hold up

The journey your CRM overwrote, recovered.

HubSpot rewrites Original Source on every revisit, so that LinkedIn click in February disappears. Kleerr keeps the whole history first-party.

Every touchpoint kept, including anonymous ones
No overwrites, no lookback window cutting the cycle
Reconciled against pipeline and closed-won

Your ad platforms optimize for form fills. Your CFO wants revenue.

Optimize your channels for the whole pipeline.

So every channel targets the accounts that become revenue, not the cheapest lead.

In Practice

How B2B teams use Kleerr

The deal your CRM swears was "Direct."

The LinkedIn ad in February, the pages they read, the form six weeks later. Kleerr sends that closed-won signal back so the platform goes looking for more accounts like them.

Stop optimizing for cheap leads.

Your cheapest campaign keeps winning budget. Six months later none of those leads closed. Kleerr maps spend to pipeline stages, so cost per lead stops deciding on its own.

One tool for the board deck and the budget.

Show the board that marketing drove pipeline on Thursday, then decide where next quarter goes. Same tool, both jobs.

Company Profiles

One deal involves more than one person. Kleerr maps the whole buying committee.

Your CRM credits whoever filled the form. Kleerr stitches every stakeholder — from the CEO who saw the LinkedIn ad to the practitioner who started the trial — into one account view.

Acme Corp

Closed-Won · $42k ARR

SM
CEOEconomic buyer
LinkedIn AdDemo Call
JK
VP MarketingChampion
Blog PostWebinar
AT
OperationsPractitioner — the only one your CRM saw
Form FillFree Trial

Twelve weeks. Six touches. Your CRM saw half.

For B2B? Multiple Stakeholders Visit 15+ Times.

Before

Wk 2

LinkedIn Ad

Wk 4

Google Ad

Wk 6

Organic

Wk 8

Wk 10

Meta Ad

Wk 12

Direct

Deal Closed

Unlinked

HubSpot sees

Original Source: Organic · Latest Source: Direct

Contact created at form fill (Wk 6). Earlier anonymous visits stitched only if same browser and cookie survived. Cross-device ad clicks are lost permanently.

Every paid ad touchpoint is invisible.

After

Wk 2

LinkedIn Ad

Wk 4

Google Ad

Wk 6

Organic

Wk 8

Wk 10

Meta Ad

Wk 12

Direct

Deal Closed

Recovered

Kleerr sees

All six touchpoints stitched across devices, browsers, and three months.

Revenue traced to source.

Platform Features

Built for B2B marketing and revenue teams

CRM-synced pipeline mapping

Touches mapped to HubSpot or Salesforce opportunities and stage conversion. Long sales cycles fully tracked.

Journey intelligence

Aggregate and user-level paths across ads, content, product, and sales-assist. See every touchpoint, not just the last one.

A source of truth you don’t have to maintain

No spreadsheets. No weekly reconciliation. No decaying dashboards. Stays synced to your CRM and ad platforms automatically.

Reporting leadership actually believes

Numbers your CMO can take to the board without a BI ticket. The answer is one click away, not a 2-week project.

FAQ

Marketing and revenue teams usually ask…

How fast is setup?

Most teams connect ad platforms, website, and CRM in under 60 minutes. Pipeline data populates within a few days as Kleerr ingests your CRM history and starts matching touchpoints.

Which CRMs and ad platforms are supported?

HubSpot and Salesforce for CRM. Meta, Google, LinkedIn, and TikTok for ads. GA4 and first-party web data. CSV and API imports for anything else.

Do you handle long, multi-touch buying cycles?

Yes. Kleerr tracks multi-session, multi-person journeys and maps touches to opportunity stages. Influence is visible across months and stakeholders. No lookback window limits.

Why won’t your numbers match ad platform pixels exactly?

Platforms optimize to their own models and count modeled conversions they can’t verify. Kleerr is a third-party, revenue-grounded system. When numbers diverge, we show you exactly why with source notes and confidence scores.

How does Kleerr compare to HockeyStack or Dreamdata?

Both rely on client-side tracking, so they inherit the same “Direct” blind spot your CRM already has — the touches that never make it into the record at all. Kleerr recovers those with a first-party pixel, then maps them to HubSpot or Salesforce pipeline. Both are also B2B-only. Choose a dedicated B2B platform when buying-committee tracking and account intent scoring are the primary job.

Is the Account Analysis useful for a B2B account?

Partly. The free Account Analysis reads your ad platforms, website and first-party data, so the measurement, wasted-spend and audience findings apply to any account. The store-economics sections are built around ecommerce order data, so a pure B2B account gets less out of them. If pipeline attribution is the question you actually want answered, book a walkthrough first and we will tell you whether the analysis is worth your time for that setup.

We sell B2B and DTC. Do we need two tools?

No. Kleerr runs both motions on one platform and one bill. Ecommerce orders and CRM pipeline resolve against the same first-party journey data, so a hybrid revenue team is not reconciling two vendors with two definitions of a touchpoint.

Stop defending budget with broken data.

Connect every marketing dollar to pipeline and closed-won revenue. See the full picture in your first week.

For B2B marketing & RevOps

Turn ad spend into pipeline that closes.

Kleerr recovers touchpoints your CRM drops, finds which campaigns bring quality leads and pipeline, and optimizes your paid media for you.

01Find
Direct
02Act
Qualified
03Prove
Closed-won

Start with what worked

Know what your marketing already created.

Every deal carries the marketing that touched it, so the campaigns creating opportunities are visible before anyone asks.

Influence on every opportunity, not a touched flag
Campaigns that create pipeline, not just leads
No custom report to build first

Prove it to leadership

Defend the budget with a number that holds up.

Marketing-sourced pipeline sits beside closed-won revenue, win rate, and sales cycle, and every figure traces to the deals behind it.

Marketing-sourced pipeline as a first-class metric
Win rate and cycle length against sales-sourced deals
Traceable to the opportunities behind it

Know the next move

Know which channel deserves the next dollar.

Kleerr forecasts pipeline from your own stage conversion rates, so the cheapest leads stop winning the budget argument by default.

Forecast from your rates, not industry benchmarks
See which channels produce opportunities that close
Drill from a channel to the deals it influenced

Signals

Flows

Route

Convert

Pricing page visit

Form started, not sent

Existing customer

Open opportunity

HubSpothas email

Salesforcein CRM

paid eligible

Exclude from adssuppressed

Qualified lead

Signals

Route

Convert

Change what your ads chase

Your ads chase form fills. Send them something better.

Make the conversion a real stage: qualified form, meeting booked, closed-won. The platform starts hunting the accounts that reach it.

Build the conversion on a CRM stage
Send it to Meta, Google, and LinkedIn
Seed from accounts that closed, suppress the rest

Kleerr segments

Closed-won accounts

Opportunities created

Existing customers

Unqualified leads

Ad audiences

LinkedInLookalike seed

GoogleCustomer Match

MetaCustom audience

Suppression audience

Then test it

Make the change, then see whether it worked.

Audiences built from CRM outcomes, events sent back to the platforms, and pipeline compared before and after the move.

Build lookalikes from your CRM, custom lists, and pixel-matched leads
Target more marketing qualified leads or closed-won revenue
Compare pipeline before and after the change

Why the numbers hold up

The journey your CRM overwrote, recovered.

HubSpot rewrites Original Source on every revisit, so that LinkedIn click in February disappears. Kleerr keeps the whole history first-party.

Every touchpoint kept, including anonymous ones
No overwrites, no lookback window cutting the cycle
Reconciled against pipeline and closed-won

Your ad platforms optimize for form fills. Your CFO wants revenue.

Optimize your channels for the whole pipeline.

So every channel targets the accounts that become revenue, not the cheapest lead.

In Practice

How B2B teams use Kleerr

The deal your CRM swears was "Direct."

The LinkedIn ad in February, the pages they read, the form six weeks later. Kleerr sends that closed-won signal back so the platform goes looking for more accounts like them.

Stop optimizing for cheap leads.

Your cheapest campaign keeps winning budget. Six months later none of those leads closed. Kleerr maps spend to pipeline stages, so cost per lead stops deciding on its own.

One tool for the board deck and the budget.

Show the board that marketing drove pipeline on Thursday, then decide where next quarter goes. Same tool, both jobs.

Company Profiles

One deal involves more than one person. Kleerr maps the whole buying committee.

Your CRM credits whoever filled the form. Kleerr stitches every stakeholder — from the CEO who saw the LinkedIn ad to the practitioner who started the trial — into one account view.

Acme Corp

Closed-Won · $42k ARR

SM
CEOEconomic buyer
LinkedIn AdDemo Call
JK
VP MarketingChampion
Blog PostWebinar
AT
OperationsPractitioner — the only one your CRM saw
Form FillFree Trial

Twelve weeks. Six touches. Your CRM saw half.

For B2B? Multiple Stakeholders Visit 15+ Times.

Before

Wk 2

LinkedIn Ad

Wk 4

Google Ad

Wk 6

Organic

Wk 8

Wk 10

Meta Ad

Wk 12

Direct

Deal Closed

Unlinked

HubSpot sees

Original Source: Organic · Latest Source: Direct

Contact created at form fill (Wk 6). Earlier anonymous visits stitched only if same browser and cookie survived. Cross-device ad clicks are lost permanently.

Every paid ad touchpoint is invisible.

After

Wk 2

LinkedIn Ad

Wk 4

Google Ad

Wk 6

Organic

Wk 8

Wk 10

Meta Ad

Wk 12

Direct

Deal Closed

Recovered

Kleerr sees

All six touchpoints stitched across devices, browsers, and three months.

Revenue traced to source.

Platform Features

Built for B2B marketing and revenue teams

CRM-synced pipeline mapping

Touches mapped to HubSpot or Salesforce opportunities and stage conversion. Long sales cycles fully tracked.

Journey intelligence

Aggregate and user-level paths across ads, content, product, and sales-assist. See every touchpoint, not just the last one.

A source of truth you don’t have to maintain

No spreadsheets. No weekly reconciliation. No decaying dashboards. Stays synced to your CRM and ad platforms automatically.

Reporting leadership actually believes

Numbers your CMO can take to the board without a BI ticket. The answer is one click away, not a 2-week project.

FAQ

Marketing and revenue teams usually ask…

How fast is setup?

Most teams connect ad platforms, website, and CRM in under 60 minutes. Pipeline data populates within a few days as Kleerr ingests your CRM history and starts matching touchpoints.

Which CRMs and ad platforms are supported?

HubSpot and Salesforce for CRM. Meta, Google, LinkedIn, and TikTok for ads. GA4 and first-party web data. CSV and API imports for anything else.

Do you handle long, multi-touch buying cycles?

Yes. Kleerr tracks multi-session, multi-person journeys and maps touches to opportunity stages. Influence is visible across months and stakeholders. No lookback window limits.

Why won’t your numbers match ad platform pixels exactly?

How does Kleerr compare to HockeyStack or Dreamdata?

Is the Account Analysis useful for a B2B account?

We sell B2B and DTC. Do we need two tools?

Stop defending budget with broken data.

Connect every marketing dollar to pipeline and closed-won revenue. See the full picture in your first week.